Privacy Policy for Flower Delivery High Wycombe

Privacy Policy Overview

This Privacy Policy explains how Flower Delivery High Wycombe collects, uses, and protects your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR). This policy applies to all individuals placing Flower Delivery High Wycombe orders in High Wycombe or surrounding districts. We are committed to respecting your privacy and safeguarding your information as you use our services.

What Data We Collect

When you place an order with Flower Delivery High Wycombe, we collect a variety of information necessary to fulfil your request and provide excellent service. The data we typically collect includes:

• Personal Identification Information: such as your full name, address, email address, and phone number.
• Recipient Information: including their name, delivery address, and sometimes a contact number for delivery purposes.
• Payment Information: such as credit or debit card details, or other payment method information (these are processed securely by our payment processor and not stored by us directly).
• Order Information: details of the flowers or gifts ordered, delivery instructions, and accompanying messages.
• Communication Data: correspondence you have with us, including order enquiries, complaints, or feedback.
• Technical Data: such as your IP address, browser type and version, and device information collected via our website for security and analytic purposes.

Lawful Basis for Processing Your Data

Under the GDPR, we process your personal data only when we have a lawful basis to do so. For Flower Delivery High Wycombe orders, our lawful bases include:

• Contractual Necessity: Most data is collected to perform our contract with you, such as fulfilling your flower delivery order and communicating with you regarding the order status.
• Legal Obligation: We may process data to comply with applicable accounting, tax, or regulatory requirements.
• Legitimate Interests: To improve our services, protect our business and customers from fraud or misuse, and manage our relationship with you (such as sending service updates).
• Consent: In limited cases, such as for direct marketing communications, we ask for your explicit consent. You can withdraw this consent at any time.

How We Use Your Information

We use your data to:

• Process and deliver your flower orders accurately and on time.
• Contact you about your order or to confirm delivery details.
• Respond to your enquiries and resolve complaints or issues.
• Send you updates relating to your orders or, if you agree, promotional offers.
• Improve our website and services via customer feedback and usage analytics.
• Maintain compliance with legal obligations, including record keeping and invoicing.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Generally, order-related data is kept for up to six years from the date of your transaction, following applicable statutory obligations. Data required for marketing purposes is retained only for as long as you consent to receive such communications. After the retention period expires, your data will be securely deleted or anonymised.

Processors and Data Sharing

We use selected third-party processors to assist in delivering our service to you. These processors handle data strictly according to our instructions and only for the required purposes. Typical processors include:

• Payment Processors: For secure payment handling.
• IT Service Providers: For website hosting, maintenance, and support services.
• Delivery Partners: For completing the delivery of your order, if outsourced.

Where necessary, we ensure all processors provide sufficient guarantees to implement appropriate technical and organizational measures in accordance with GDPR requirements. We do not sell or share your personal information with third parties for their direct marketing purposes.

Your Rights Under GDPR

As a service user in High Wycombe and the surrounding districts, you have the following data protection rights:

• Right of Access: Request access to your personal data and receive a copy of the information we hold about you.
• Right to Rectification: Request correction of incomplete or inaccurate data we hold about you.
• Right to Erasure: Request the deletion of your personal data when there is no longer a legal basis for us to hold it.
• Right to Restrict Processing: Ask us to temporarily suspend processing your data under certain circumstances.
• Right to Data Portability: Receive your data in a structured, commonly used format, and transfer it to another controller where technically feasible.
• Right to Object: Object to our processing of your data where we rely on legitimate interests or direct marketing as a basis.
• Right to Withdraw Consent: Where we process your data by consent, you have the right to withdraw your consent at any time.

How We Protect Your Data

Flower Delivery High Wycombe uses appropriate security measures to protect your personal data from unauthorized access, loss, misuse, or alteration. These measures include secure payment gateways, encrypted transfers, and restricted data access based on necessity. Our staff is trained to handle your data lawfully and securely in accordance with GDPR principles.

Policy Updates

We may update this Privacy Policy as required, to comply with legal, regulatory, or operational changes. If significant changes are made, we will notify our customers through appropriate communication channels or by prominent notice on our website. We encourage you to periodically review this policy to stay informed about how we protect your information.

Contact and Further Information

If you have any questions regarding this Privacy Policy or your personal data rights in relation to Flower Delivery High Wycombe orders in High Wycombe and surrounding districts, please contact us using the details provided on our website. We take your privacy concerns seriously and will do our best to address them promptly.